October saw the launch of a unique shopping area in Kettering, welcoming individual and independent businesses to share in a new, exciting experience for both retailer and customer.
The derelict former Fire Station and connecting outbuildings, known as The Yards, has been converted into a fabulous retail and restaurant complex which will bring the heart and soul back into the area. The beautiful building has being lovingly restored, creating a relaxed, friendly space which encourages a new dynamic approach to retailing, whilst embracing the honest integrity of the past.
This is the latest development of the town centre, where Kettering Borough Council has identified the underused and underexposed area between Sheep Street and the Horse Market as a key hotspot for regeneration. This revamp is well underway, with Market Street recently being pedestrianised, attracting a host of new bars and restaurants.
The Yards presents up to 50 independent shops and micro businesses in an environment where discerning customers, looking for individuality and originality, can explore and appreciate a quality shopping experience. As any other High Street in Britain, Kettering’s is saturated with the same chain stores and discount shops, and the team behind The Yards want to offer something new and different. Shops within The Yards will benefit from lower rents than the High Street, a retail management support team, a strong community and, most importantly, the chance to be part of the next big thing.
The complex hosts The Yards Exchange - a department store with a twist as it has no corporate presence - a selection of independently operated units, a Bar & Kitchen which is soon to open, a function room and a beautiful Courtyard.
Photo credit JazzaJewelz Photography www.JazzaJewelz.co.uk
Regular events, special market days, entertainment, charity work and much more will be taking part at The Yards, and there is office space and business links on offer for retailers. If you would like to get involved or would like more information, please email Michaela Jones at This email address is being protected from spambots. You need JavaScript enabled to view it.
The Yards, 10 Market Street, Kettering, NN16 0AH www.facebook.com/theyardskettering
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