Style Icons for
Piccadilly Buildings

Amy Watts and Tracey Hales have always
wanted to run their own business, and Amy
has always had a keen interest in the bridal
industry. Having been made redundant from
their jobs at the same time, they grabbed
the opportunity to follow their dream. Their
previous careers at Nationwide Building
Society have given the longstanding friends
great skills and experience in the fundamentals
of managing a business and what it takes to
offer an outstanding customer experience,
something they are both extremely passionate
about. The feedback from the brides so far
has been amazing; they love Amy & Tracey’s
choice of dresses and the space they have
created: a relaxed and friendly atmosphere.

The name ‘Icon Bridal’ stems from Amy &
Tracey’s joint love of style icons throughout
the decades, from Audrey Hepburn and Bette
Davis to Kate Moss and Cara Delevingne.
Icon Bridal stocks Ronald Joyce, Victoria Jane
for Ronald Joyce, Paloma Blanca, Modeca,
Papillon by Modeca, Maids to Measure, Eliza
& Ethan, Elizabeth Dickens Veils, Halo & Co
and Miranda Templeton, all reflecting Amy
& Tracey’s drive to ensure that their chosen
products match their brand and what they
represent. One of the success factors in
consistently providing great customer service
comes from their relationships with their
designers.

They spent time understanding their values
and service levels to ensure this could be
passed on to their own customers.

Something that was instrumental in the design
and layout of Icon Bridal was private fitting
rooms. Bi-folding doors give the shop two
rooms, but means they can be opened out
to one big room for a bride that has lots of
bridesmaids or a large wedding party. These
are also away from the shop floor.

Icon Bridal has an open-door policy; you can
just pop into the store and if Amy, Tracey or
Lorraine are free you can have an appointment
right there and then! This also gives brides the
chance to browse the exquisite collection at
their leisure. The aim is to provide all brides,
bridesmaids and prom princesses with an
individual and personal service to ensure they
get a unique shopping experience.

For the first two weeks in January there will
be a huge Sample Sale at Icon Bridal, with up
to 70% off dresses, all dresses sold as seen
and are to be taken away on the day between
10am and 4pm. No appointment necessary.

Photos by Hannah Hall Photography and Click Click Flash Photography.

There will also be a Prom Event in January.
Please visit the website for details.

Opening hours are Tuesday through Friday
10am to 4.30pm. Tuesday 4.30-8pm by
appointment only. Saturday 9.30am to 5pm.
Closed Sunday and Monday.
Icon Bridal
6 Piccadilly Buildings,
Sheep Street, Kettering, NN16 0AN
Tel: 01536 601930
This email address is being protected from spambots. You need JavaScript enabled to view it.
www.iconbridal.co.uk

 

Icon Bridal

Icon Bridal