Food awards partners rise to the occasion! Northampton’s much-loved wholefood retailer Daily Bread may have had to put last month’s ruby anniversary party on hold because of COVID-19, but it still has plenty of reasons to celebrate, thanks to an amazing partnership with another of the county’s iconic fi rms!
When the surge for bread and cake-making ingredients hit at the start of lockdown, it turned to fellow Weetabix Northamptonshire Food and Drink Awards sponsor Heygates Flour and Animal Feed to ensure that its supply of plain and self-raising kept fl owing to meet the needs of those Paul Hollywoods and Mary Berrys who emerged from the crisis! Indeed, over the four months from March to June, Daily Bread saw demand for its bread fl ours alone more than double to almost six tonnes, and that was met largely by a constant supply of sacks delivered by the Bugbrookebased millers, which were then packed into manageable retail bags.
Taking a well-earned break from what has been one of their busiest periods ever, the cooperative’s longest serving Member of thirtythree years, John Clarke, says the irony of their slightly misleading name is not lost on him: “ It is funny to think that we have never sold a Daily Bread ready-made loaf in our entire forty year history, so I’m really glad to think that, when our customers found their usual supply was limited, and they turned to baking their own, we were able to help when they needed us!” explained John.
Daily Bread has been a fi rm favourite with the county during its forty years of trading while its popular online business sees it receive orders from right across the UK. Its wholefood offering makes up the core of its sales, while its 4500-strong product range also offers a host of environmentally-friendly cleaning products as well as herbal remedies, cruelty free body care, and cosmetics.
Meanwhile the shop, based on Northampton’s Bedford Road, has recently extend its hours and is now open from 9am to 1pm and 2pm to 5pm, Monday to Saturday, while orders can also be placed via its website - www.dailybread.co.uk
For more details of the Weetabix Northamptonshire Food and Drink Awards 2020/21 , please visit the Awards’ website – www.northamptonshirefoodanddrink.co.uk or call Rachel Mallows on 01933 664437 or email This email address is being protected from spambots. You need JavaScript enabled to view it.
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